Chairman Son Tae-seung Strengthens Communication Through 'Metaverse Platform'

Blue Team Composed of MZ Generation Employees Holds Meeting on Utilizing 'Metaverse Platform'

Son Tae-seung, Chairman of Woori Financial Group, is holding a meeting with the Blue Team, composed of MZ generation employees, through the 'Metaverse Platform'.

[Asia Economy Reporter Kwangho Lee] Woori Financial Group announced on the 18th that Chairman Sohn Tae-seung held a meeting to strengthen digital communication with the Blue Team, composed of MZ generation employees, through a 'metaverse platform.'

The meeting was conducted in a virtual conference space using avatars and voice chat on the metaverse platform, following Chairman Sohn's intention to hear the voices from the sales field despite the difficulty of face-to-face contact due to COVID-19.

The Woori Financial Blue Team is an organization that delivers service ideas from the customer's perspective and voices from the sales field without reservation. It is a project team composed of employees from subsidiaries' branches and customer centers, such as Woori Bank and Woori Card.

Through regular monthly meetings with Chairman Sohn, they freely express opinions in a bottom-up manner regarding various digital projects carried out by the group and support optimal decision-making.

In particular, at this meeting, there was a strong consensus on the need for active response to the era's trend from internet and smart banking to metaverse banking.

They also proposed benchmarking ideas comparing customer reactions to services provided by big tech and fintech companies related to the MyData business to Chairman Sohn.

A Woori Financial official said, "Chairman Sohn encouraged employees who are doing their best in the sales field and had an informal communication time by sending emoticons as avatars," adding, "We will expand communication channels with the CEO in various ways in the future."

This content was produced with the assistance of AI translation services.