Korea's Pioneer of 'Easily Digestible Milk' Maeil Dairies, Now with Misutgaru Flavor
Maeil Dairies Easily Digestible Milk with Domestic 5-Grain Misutgaru. Photo by Maeil Dairies
View original image[Asia Economy Reporter Moon Hyewon] Maeil Dairies announced on the 18th that it has launched a new product, ‘Easily Digestible Milk’ with ‘Domestic 5-Grain Misutgaru’.
The Easily Digestible Milk Domestic 5-Grain Misutgaru is made with 100% domestic grains (brown rice, barley, glutinous brown rice, millet, sorghum) and domestic honey, providing a healthy sweetness. It is also characterized by its natural, nutty, and mild flavor of misutgaru without any coloring or sweeteners, allowing consumers to enjoy it with peace of mind. The 190ml serving size is packaged in a sterilized pack, making it suitable for room temperature and long-term storage.
The new product was first introduced on Kakao Makers on the 30th of last month. Although initially planned to be sold for a week, all 7,000 boxes (24 packs each) prepared were sold out within two days of the launch, demonstrating great popularity. From today, Maeil Dairies will begin sales through major online and offline shopping malls as well as distribution channels.
Maeil Dairies’ Easily Digestible Milk, launched in 2005, is the only lactose-free milk in Korea that uses the ultra-filtration method. While enzymatic lactose breakdown produces a sweet taste, the ultra-filtration method preserves the natural nutty flavor and nutrition of the milk.
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Maeil Dairies donates 1% of the sales from Easily Digestible Milk to the ‘Milk Delivery Checking on the Elderly’ program. This program delivers milk daily while checking on the well-being of elderly people, helping to prevent solitary deaths. By purchasing Easily Digestible Milk, consumers participate in preventing solitary deaths among elderly people living alone.
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