HiteJinro Launches 'Max New Zealand Special Hop 2021'
[Asia Economy Reporter Seungjin Lee] Hite Jinro announced on the 18th that it will release a limited edition of ‘Max New Zealand Special Hop 2021.’ This is the second limited edition this year following the ‘American Special Hop 2021’ released in January.
This Max Special Hop is made with the 'New Harvest Motueka Hop' harvested this year in New Zealand, characterized by the tropical flavor of 100% fresh hops.
With an alcohol content of 4.7%, it will be available in two can sizes (355ml, 500ml) and can be found nationwide in supermarkets starting from the fourth week of August.
Oh Seong-taek, Executive Director of Marketing at Hite Jinro, said, “Max is Korea’s first all-malt beer brand, and through endless exploration and research, we strive to provide consumers with the highest quality. The Max New Zealand Special Hop released this time is made with 100% freshly harvested hops from this year, allowing you to experience an even fresher taste of Max.”
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Meanwhile, since 2009, Hite Jinro has been offering Max Special limited editions using special hops that are rarely tasted in the industry to provide consumers with new experiences. They have introduced Max Special Hop Editions using hops from countries such as New Zealand, the United States, South Africa, the United Kingdom, Germany, and the Czech Republic.
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