Wemakeprice's 'Curation Commerce' Strategy Works... Sales Surge Over 200%

Upgrading Curation Features with a User-Centric Approach
'Today Special' Drives Sales Growth Across Four Curation Corners

[Asia Economy Reporter Kim Bo-kyung] Wemakeprice's 'curation commerce' strategy is receiving positive reviews from users. The key was the establishment of a curation corner within its representative special sale event, 'Today Special'.

Wemakeprice announced on the 17th that, after analyzing purchase data for the entire month of July, sales in the curation corner proposing trending products within Today Special surged by an average of 206% compared to the previous month. During this period, the number of unique visitors to the Today Special category also increased by 35%.

The newly established Today Special curation corners consist of four sections: ▲ Hot Issue Products ▲ Best-selling Products ▲ Themed Products ▲ Today Pick.

The Hot Issue Products corner carefully selects and proposes the hottest products featured on broadcasts or SNS. The Best-selling Products section arranges products introduced in previous Today Special events in order of highest sales volume.

The Themed Products corner is a customized section for specific consumers, gathering and proposing products that fit themes such as childcare, vacation, camping, staying at home, hiking, etc., considering daily weather and day of the week. Today Pick introduces products from the day's Today Special items that Wemakeprice's merchandise planners (MDs) expect to have the highest sales potential.

Last month, sales growth rates for each corner increased significantly compared to the previous month. Best-selling Products rose by 549%, Hot Issue Products by 176%, Today Pick by 134%, and Themed Products by 51%.

Wemakeprice analyzed that the sales increase was due to upgrading the curation function by shifting the perspective to the user's point of view. They analyzed popular trending products that customers want to buy at that time, newly introduced necessary products, and reorganized existing products in a customized arrangement for easy viewing at a glance.

A Wemakeprice official said, "We are strengthening the real-time curation commerce function so that popular trending products can be purchased most easily and conveniently," adding, "We will continue to increase competitive products so that customers can always trust and purchase the products they want from Wemakeprice without comparing multiple platforms."

This content was produced with the assistance of AI translation services.