Handon Jajogeum Launches Hangawi Gift Set Campaign

[Asia Economy Reporter Lim Hye-sun] The Korea Pork Producers Association (hereinafter referred to as the Korea Pork Association) announced on the 16th that it will hold a Chuseok gift set campaign on its official online shopping mall, 'Handon Mall,' until the 17th of next month.

A total of 35 Handon brands are participating in this Chuseok gift set campaign, offering a variety of selections including fresh meat such as Samgyeopsal (pork belly) and Moksal (neck meat), as well as processed meat sets like handmade ham and sausages. The price range for the Chuseok gift sets is between 20,000 and 100,000 KRW, providing a diverse lineup from practical gift sets to limited edition sets that emphasize rarity and uniqueness.

The 'Limited Edition' gift sets are composed exclusively of 'Jeong Samgyeop and special cuts' and 'special breeds,' representing the first premium Handon gift sets introduced by the Korea Pork Association.

'Jeong Samgyeop' refers to pork belly cuts selected for having the golden ratio of lean meat to fat at 7:3 or 8:2, which is the most preferred by consumers. 'Special cuts' are rare parts supplied in small quantities per pig during slaughter, including Hangjeongsal (pork jowl), Deungsimdeotsal (outer loin), and Galmaegisal (skirt meat). For 'special breeds,' gift sets featuring Jeju Black Pig raised in Jeju and the YBD breed have been prepared.

Additionally, when purchasing Chuseok gift sets on 'Handon Mall,' new members can apply a sign-up coupon (5,000 KRW) and a Chuseok gift set exclusive coupon (5,000 KRW) to receive a maximum discount of 10,000 KRW.

Moreover, various benefits have been arranged, including a 20% early bird discount on Chuseok gift sets, a 10% discount for purchases over 1,000,000 KRW, and an additional 15% discount for purchases over 5,000,000 KRW.

This content was produced with the assistance of AI translation services.