S1 Launches Contactless Marketing... Revamps Website and More

S-1 announced on the 12th that it will actively engage in contactless marketing.
[Photo by S-1]

[Asia Economy Reporter Junhyung Lee] S-1 announced on the 12th that it will actively engage in contactless marketing.

The reason S-1 is building a contactless marketing system is due to the restrictions on face-to-face sales and services caused by COVID-19. To develop the system, the company conducted online and offline tests with about 250 actual customers to generate service ideas.

As part of the contactless marketing system, S-1 revamped its website. On the new website, all security service contract steps that were previously conducted face-to-face can now be handled contactlessly.

A new page was also created where users can indirectly experience how the security service operates. S-1 provides videos showing the actual operation of the security solution so that users unfamiliar with security services can easily understand them.

A virtual quotation feature for price comparison was also added. Previously, sales representatives visited the site in person to assess the size, location, and number of entrances of the space where the security service would be provided and then prepared a quote. However, on the new website, users can check the estimated service fee through the virtual quotation feature.

A real-time online consultation service was introduced as well. According to the company, this service allows customers to request subscription consultations anytime and anywhere without going through call center phone lines and receive quick feedback.

S-1 also developed a mobile application (app). The app enables most services that were previously conducted face-to-face to be used contactlessly.

According to the company, the most frequently used feature by security service customers is the security system activation and deactivation function. Previously, if a customer left their home or store without activating the security system, an employee had to visit the site to activate it. However, with this app update, customers can activate and deactivate the security system without time and location constraints. Since the app provides fast contactless services, customer satisfaction is expected to increase.

An S-1 official said, "We are overcoming the difficulties of face-to-face customer interactions by building a contactless marketing system," adding, "We will create a new paradigm for contactless business through continuous system upgrades."

This content was produced with the assistance of AI translation services.