Yoo Sun-tae, Ace Hardware Korea Representative, Joins 'Children's Traffic Safety Relay Challenge'

Yoo Soon-tae, CEO of Ace Hardware Korea, is participating in the 'Children's Traffic Safety Relay Challenge' to promote a culture of traffic safety for children at the Ace Hardware Korea headquarters in Yongsan-gu, Seoul.
[Photo by Ace Hardware]

[Asia Economy Reporter Kim Jong-hwa] Yoo Soon-tae, CEO of Yoojin Home Center, a subsidiary of Yoojin Group, announced on the 12th that he has joined the 'Children's Traffic Safety Relay Challenge.'

The Children's Traffic Safety Relay Challenge is a public campaign organized by the Ministry of the Interior and Safety to raise social awareness for preventing traffic accidents in school zones and establishing a culture that prioritizes child protection.

This campaign proceeds in a relay format where participants share videos of themselves with traffic safety slogans and nominate the next participant.

Having been nominated by Fredrik Johansson, CEO of IKEA Korea, CEO Yoo Soon-tae decided to participate along with all employees to help spread the children's safety campaign. Yoo recommended Shim Mi-seon, CEO of Shinyang Chemical, the manufacturer of the window and door specialist brand 'Bareun Sash,' as the next participant.

They plan to actively promote the campaign by posting posters and promotional materials with the children's traffic safety slogan "Stop at 1! Look both ways at 2! Wait for 3 seconds! Prevent with 4 high alerts!" in each Ace Hardware store and office.

CEO Yoo Soon-tae said, "Through this campaign, I hope to remind everyone of the importance of children's traffic safety and establish a culture of traffic law compliance," adding, "I will actively participate in practicing the Children's Traffic Safety Relay Challenge together with all employees of Ace Hardware."

This content was produced with the assistance of AI translation services.