NongHyup Launches Ready-to-Eat Meals Created with Baek Jong-won

Limited Production of Premium Ready Meals like 'Bulgogi·Baekham Fried Rice'

[Asia Economy Reporter Jang Sehee] Celebrating its 60th anniversary, Nonghyup has partnered with CEO Baek Jong-won to launch premium home meal replacements (HMR).

On the 10th, Nonghyup announced that to promote the consumption of agricultural and livestock products, it collaborated with Theborn Korea to produce limited edition premium HMR products such as bulgogi and Baek Ham fried rice, which will be released starting from the 12th.

The newly launched products are home meal replacements made from carefully selected domestic agricultural and livestock ingredients nationwide. Nonghyup is responsible for product planning, raw material supply, and sales, while Theborn Korea handles the recipes and production. These HMR products are expected to receive great response from consumers seeking convenient and safe meals amid busy daily lives, including dual-income households, single-person households, and the MZ generation.

The product lineup consists of two sets: the Bulgogi Set (250g Spicy Pork Bulgogi, 250g Soy Sauce Beef Bulgogi) and the Fried Rice Set (230g Baek Ham Vegetable Fried Rice, 230g Baek Ham Kimchi Fried Rice).

The Bulgogi Set uses fresh and safe agricultural and livestock products from nine provinces nationwide, while the Fried Rice Set uses high-quality domestic ingredients such as Nonghyup Yeoju rice, Baek Ham made from pork hind leg, and kimchi.

Lee Seong-hee, Chairman of Nonghyup Central Association, stated, "To celebrate Nonghyup's 60th anniversary, we have launched premium home meal replacements using excellent agricultural and livestock products from across the country for our customers who cherish domestic produce. We plan to continuously release differentiated products unique to Nonghyup to provide safe and hearty meals to the public."

Meanwhile, these two limited edition sets will be sold at special discounts through Nonghyup Mall, Nonghyup Livly online mall, and major Hanaro Mart offline stores nationwide.

This content was produced with the assistance of AI translation services.