Why 'Idol' Cha Eun-woo Holds Samhwa Food's 'Cheokcheokcheok All-Purpose Soy Sauce'

ASTRO Member and Actor Cha Eun-woo Selected as Exclusive Model for Samhwa Foods

[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Dong-guk] Samhwa Soy Sauce, a local company in Daegu, has selected Cha Eun-woo, a member of the group Astro and an actor, as the model for Samhwa Food along with the launch of a new sauce product.

On the 9th, Samhwa Food stated in a press release, "Samhwa Food, which has continued for 67 years, recently appointed Cha Eun-woo, a member of the group Astro and an actor, as the exclusive model for Samhwa Food ahead of the launch of a new product," adding, "Cha Eun-woo will promote the new product 'Cheok Cheok Cheok All-Purpose Soy Sauce' as the model for Samhwa Food for one year."

Samhwa Food started in Daegu in 1953 and, despite not particularly advertising on TV for a long time, has dominated the sauce market with a savory flavor different from traditional soy sauce tastes among housewives and the food service industry.

In particular, due to its savory flavor different from existing commercial soy sauce and the advantage of a non-bitter aftertaste, it is a representative food company that consistently maintains over 70% market share in the Daegu-Gyeongbuk region and sales in the 40 billion KRW range.

The newly launched product, Samhwa Food's 'Cheok Cheok Cheok All-Purpose Soy Sauce,' reduces the salt content by about 25% compared to the company's existing soy sauce, significantly enhances the savory flavor, and boldly breaks away from the conventional soy sauce packaging image to appeal to younger generations and young housewives.

In particular, the product was developed after long consumer sensory tests commissioned to more than 20 famous culinary researchers and university culinary professors, embodying Samhwa Food's 67 years of sauce expertise.

This content was produced with the assistance of AI translation services.