Brave Girls and DKB Promote Our Hanbok to the World

Government Selects Hallyu Cultural Artists for 'Planning and Developing Collaborative Content in the Hanbok Hallyu Sector'

Brave Girls and DKB are promoting our traditional Korean clothing, Hanbok, to the world. On the 10th, the Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation announced that they have selected the two groups as Hallyu cultural artists to participate in the 'Planning and Development of Hallyu Collaborative Content in the Hanbok Field.' They will plan Hanbok products and carry out promotional and marketing activities together with ten Hanbok companies.

The 'Planning and Development of Hallyu Collaborative Content in the Hanbok Field' is a project that supports the Hanbok industry in pioneering overseas markets by collaborating with Hallyu cultural artists. Last year, Ambiguous Dance Company and Chungha participated. They generated a strong response through the '2020 Hanbok Wave' video fashion show, where the developed products could be seen at a glance.

Brave Girls, consisting of Minyoung, Yujeong, Eunji, and Yuna, are popular stars actively working in music and broadcasting. Their mini-album 'Rollin’,' released in March 2017, gained delayed popularity and won the Korea Arts and Culture Awards in the popular singer category this year. Their mini-album 'SUMMER QUEEN,' released last June, is also receiving much love. Brave Girls said, "We will present a great stage expressing the beauty of Hanbok and widely promote the value and advantages of Hanbok as everyday wear."

DKB, consisting of Lee Chan, D1, Theo, GK, Heechan, Rune, Junseo, Yuku, and Harryjun, is a male group that released their first full-length album 'The dice is cast' in March. They are popular among teenagers, showcasing dazzling dance and singing at events such as the Dream Concert. Park Mikyung, head of the Traditional Culture Division of the Cultural Arts Policy Office, said, "They have many fans both domestically and internationally, so we expect the synergistic effect between Hanbok and cultural arts to grow even stronger."

The Hanbok companies planning and developing Hanbok products with them were selected through a public contest. They include Kim Hyesoon Hanbok, Dolsilnai, Damyeon, Danhajudan, Leesle, Morinori, Saengseong Gonggan Yeobaek (Giroe), Saimdang by Lee Hyemi, SJEN, and Chaikim. About seventy Hanbok products will be jointly produced and unveiled at a fashion show in November. Lee Jinsik, director of cultural policy, said, "Now is a golden opportunity for the Hanbok industry to expand overseas as the world is paying attention to our Hanbok. Through this collaboration, we will enhance the brand value of our culture, including Hanbok, and expand the scope of the new Hallyu."

This content was produced with the assistance of AI translation services.