"Job Special Lectures Also in the Virtual World"…Hana Financial Group Conducts Ambassador Job Mentoring in the Metaverse

Untact Job Special Lectures and Mentoring Conducted Through Metaverse Platform

Before the start of the employment special lecture and mentoring event, SMART ambassador avatars are freely posing.

[Asia Economy Reporter Seong Giho] Hana Financial Group announced on the 10th that it conducted untact employment lectures and mentoring for 55 members of the 15th Hana Financial Group Smart Ambassadors using a metaverse platform.

The Smart Ambassadors program is the financial group's first university student external activity. The 15th ambassadors, who began their activities on May 25, are carrying out various missions under the theme "ESG Wannabe," aiming to serve as a communication channel with the MZ (Millennial + Generation Z) generation and to practice the group's ESG (Environmental, Social, and Governance) management through digital means.

In response to the spread of COVID-19, Hana Financial held an advertising planning special lecture for university students in July by inviting an advertising planning expert via online video conference. In particular, the employment lecture and mentoring held throughout the day utilized the metaverse platform to provide the MZ generation with a fresh and enjoyable experience and opportunities for expanded free communication in the rapidly changing digital environment.

The employment lecture featured HR personnel appearing as friendly avatars, and the ambassadors also participated with avatars reflecting their individual personalities, creating a relaxed atmosphere. Presentation materials related to the briefing were displayed on a large central screen on the metaverse stage, and during the Q&A session, various questions and answers were exchanged using voice and chat functions.

Additionally, after the employment lecture, mentoring at eye level was conducted in the metaverse space through meetings with young leaders called ‘Innovators’ who lead change and innovation at Hana Bank, allowing ambassadors interested in the financial sector to receive practical advice.

A representative from Hana Financial’s ESG Planning Team stated, “We held an untact event using the metaverse platform tailored to the preferences of university student ambassadors who favor digital,” and added, “We will continue to consider various ways to expand communication with the MZ generation.”

This content was produced with the assistance of AI translation services.