Photo by Baekdabang

Photo by Baekdabang

View original image


[Asia Economy Reporter Moon Hyewon] The Born Korea's Paikdabang announced on the 9th that it has launched a new dessert menu, 'Matcaron 3 Types,' which actively reflects the tastes of the MZ generation.


The new menu features a crispy exterior and a chewy coque (a French word meaning shell, referring to the crispy surface of a macaron) filled with sweet filling, allowing you to enjoy a chewy texture and a variety of flavors in your mouth. In particular, it boasts a flashy visual reminiscent of the so-called 'Ttungcaron' (a thick macaron with much more filling than a regular macaron) by generously filling three types of cream fillings preferred by the younger generation.


The 'Matcaron 3 Types' consists of ▲ 'Pure Milk Matcaron,' which contains the rich taste and aroma of milk ▲ 'Brown Sugar Earl Grey Matcaron,' which harmonizes sweet brown sugar and fragrant Earl Grey ▲ 'Cookie Crunch Matcaron,' which is even crispier and softer with choco cookies and condensed milk cream.



It is sold at Paikdabang nationwide except for some stores, and the price is 2,500 won each.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing