Expansion of 'Coupang Care' to Logistics Centers... 73% Improvement in Health Indicators

Expansion from Paid Health Promotion Program Delivery Staff to Logistics Centers

[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 3rd that 73% of participants showed improvement in health indicators after recently introducing the paid health promotion program 'Coupang Care' at its logistics subsidiary Coupang Fulfillment Service (CFS).

Coupang Care, developed with the participation of medical and healthcare experts, is a paid health promotion program targeting employees with relatively high health indicators such as blood pressure and blood sugar. It allows them to stop work for four weeks and focus solely on health management. Coupang Care is highly effective as participants can rest and manage their health for four weeks while still receiving their salary.

Coupang Care provides personalized diet, exercise, sleep, and stress management programs through counseling with health professionals, including smoking cessation and alcohol abstinence. In particular, by setting specific health promotion goals and sharing certification photos after exercise and dietary therapy, health professionals conduct health coaching to enhance the program's effectiveness.

To provide close and focused care for participants scattered nationwide, CFS had health officers at each logistics center conduct regular one-on-one consultations with participants to periodically check personalized exercise and dietary therapy, supporting them to achieve their goals. As a result, 73% of participants showed improvement in health indicators. Among participants with high blood pressure, 54.5% returned to normal levels, and 66.7% of participants with abdominal obesity reduced their waist circumference to normal. There was even a case where a participant's waist circumference decreased by about 9 inches in just four weeks. Based on the results of the first phase, CFS is preparing for the second phase and plans to continuously support first-phase participants through health management offices.

According to survey results, all participants in the first phase of Coupang Care at logistics centers reported that they have corrected or intend to change their eating habits to prevent and manage chronic diseases. Additionally, 82% of participants in the first phase of Coupang Care for Coupang Friends said their ability to manage health improved, enabling regular exercise. Won Jong-wook, Dean of the Graduate School of Public Health at Yonsei University, commented, "It was impressive that Coupang Care participants reported becoming aware of their own condition," and evaluated it as "the greatest effect of corporate health promotion programs."

This content was produced with the assistance of AI translation services.