Lotte Confectionery Launches 'Tico' Strawberry Flavor Ice Cream for Home Use

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 30th that it has launched a home-use ice cream called ‘Tico Strawberry’.

‘Tico Strawberry’ is made by adding strawberry syrup to a strawberry mixture and coating it with strawberry chocolate. With the release of this strawberry flavor, the ‘Tico’ lineup has expanded to three varieties, including dark chocolate and milk chocolate flavors.

‘Tico’ is a home-use ice cream containing 15 small-sized chocolate ice creams individually wrapped inside a box. Launched in 1991, ‘Tico’ celebrates its 30th anniversary this year and has consistently been popular, generating annual sales exceeding 10 billion KRW.

Recently, as the number of people staying at home increased due to COVID-19, demand for multi-pack home-use ice creams that can be conveniently stored in home refrigerators has also risen. As a result, ‘Tico’s sales surged from approximately 15 billion KRW in 2019 to about 20 billion KRW last year. In response, Lotte Confectionery decided to expand the ‘Tico’ lineup and applied the strawberry flavor, which is the second most preferred after chocolate, to the new product.

Lotte Confectionery plans to actively promote the product through various promotional activities for ‘Tico’ in the future.

This content was produced with the assistance of AI translation services.