Finda, Complete CI and UX Overhaul... "A Fintech Designing Cash Flow"

Fintech startup Finda unveiled its new corporate CI (logo) and UX (user experience) on the 29th.
[Photo by Finda]

[Asia Economy Reporter Junhyung Lee] Fintech startup Finda unveiled its new corporate CI (logo) and UX (user experience) on the 29th. Finda plans to accelerate its growth as a 'company designing cash flow' starting with this CI and UX reveal.

The keywords of Finda's new CI are ▲curves ▲bold ▲simple. The curved design represents the softness of fintech that lowers the hurdles of traditional finance, the bold design conveys the image of a trustworthy expert as a fintech company, and the simple design reflects the intuitive and convenient features of Finda's services.

The new CI color is 'Indigo Blue.' While based on the trustworthy blue tone, the company chose Indigo Blue to emphasize differentiation from traditional financial institutions by giving a bright and lively impression. Kim Seongmi, lead of Finda's design team, explained, "We created a curved CI in Indigo Blue color to leap forward as a friendly service that resonates with users."

Finda's New UX.
Photo by Finda

On the same day, Finda also introduced a new UX. The UX is mainly composed of ▲main screen ▲notification tab ▲more options. On the main screen, users can check Finda's key services such as loan comparison and loan management. Additionally, convenience features like 'Check My Credit Score' are included on a single screen.

A significant change is that users can now receive notification services tailored to their individual situations. The new UX sends alerts about ▲loan repayment schedules ▲credit information updates ▲changes in credit and card information. It is designed so users can receive real-time information sharing as well as benefits such as events.

Lee Hyemin, co-CEO of Finda, said, "We focused UXD on 'personalization' so that Finda users can face a more personalized screen and find a sense of financial ownership. The CI embodies a professional and reliable image so that Finda comes to mind at every moment when a loan is needed."

This content was produced with the assistance of AI translation services.