Seven Eleven launches Kim Sumi Makgeolli 'Sugeolli'... "Refreshing and clean taste"

Seven Eleven has launched 'Sugeolli' with actress Kim Sumi, who is serving as the brand ambassador and model for their flavors.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 29th that it has launched 'Sugeolli' with actress Kim Sumi, who is serving as the brand ambassador and model for its flavors.

Sugeolli is a handcrafted Makgeolli made using domestically grown organic glutinous rice and brewed with traditional fermentation methods, which is also reflected in the product name. It is characterized by a refreshing and clean taste as no artificial sweeteners such as aspartame or saccharin sodium are added.

Recently, with the establishment of home drinking culture due to COVID-19 and the spread of various alcohol consumption trends, the demand for Makgeolli has also greatly increased. In fact, from January 1 to July 28 this year, Seven Eleven's Makgeolli sales increased by 35.7% compared to the previous year.

A Seven Eleven official said, “As the customer base seeking Makgeolli has expanded recently, we planned a Makgeolli product with the concept of Kim Sumi’s unique kindness and warmth, which is also popular among the younger generation. Sugeolli is a product made healthily with good ingredients and is expected to receive a positive response from Makgeolli enthusiasts.”

This content was produced with the assistance of AI translation services.