Hyundai Home Shopping Unveils 'Eco-Friendly Bags' Made from Recycled PET Bottles

Eco-friendly knit pleats bag sold by Hyundai Home Shopping.

[Asia Economy Reporter Lim Chun-han] Hyundai Home Shopping announced on the 27th that it will sell the 'Eco-friendly Knit Pleats Bag,' made by upcycling discarded PET bottles, on the mobile live commerce corner 'Shopping Live' at 6 PM on the 29th. Upcycling refers to the process of transforming products that have become useless and discarded into new products by adding value through eco-friendly technology, design, or ideas, beyond simple recycling.

The products being sold this time are two types: shoulder bags (Lavender, Blue) and mini shoulder bags (Lime, Orange). All proceeds from sales will be used to support underprivileged groups.

Earlier in May, Hyundai Home Shopping conducted a campaign for the first time in the industry in collaboration with the eco-friendly fashion startup Pleatsmama to collect and recycle transparent discarded PET bottles. Transparent PET bottle collection bins were installed in about 10 apartment complexes in the metropolitan area, collecting around 40,000 discarded PET bottles. The collected PET bottles went through processes such as washing, crushing, and yarn production to be reborn as 2,000 eco-friendly pleats bags. Approximately 16 PET bottles were used per bag.

A Hyundai Home Shopping official said, “Focusing on value consumption, which is a recent trend, we planned and launched products that can achieve both environmental protection and practicality. We will continue to introduce various products and campaigns that customers can relate to and that fulfill the company’s social responsibility.”

This content was produced with the assistance of AI translation services.