Gwangju University Actively Supports Local SMEs in 'E-commerce'

Six Student Teams List Products on 'eBay' and 'Shopee'... Active Online Marketing

[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Gwangju University (President Kim Hyukjong) Regional Specialized Youth Trade Expert Training Project Group (GTEP Project Group) announced on the 26th that it is actively supporting e-commerce activities for local small and medium-sized enterprises.

Since April, six student teams participating in the special e-commerce training course held over four months have listed products from local small and medium partner companies on global online shopping malls such as eBay and Shopee, and are conducting online marketing activities.

Along with this, a competition was recently held at the university’s Hosimgwan to share achievements from e-commerce education, including ▲discovering local small and medium enterprises ▲online market analysis ▲online marketing ▲product listing ▲sales strategy establishment, aiming to review changes in the online market and explore development plans.

At this competition, the ‘GTEP2G Team,’ consisting of Yoo Changhoon (Department of Logistics and Trade, 3rd year) and five others, who registered Design Mate Co., Ltd.’s ‘Hair Loss Shampoo’ on the Singapore Shopee platform, won the grand prize. The ‘GTEP2G Team’ received high praise for their active and analytical online marketing activities.

The ‘6-Sigma Team,’ led by Jo Jaehee (Department of Logistics and Trade, 3rd year) and three others, who sell the traditional food ‘Gimbukak’ targeting the Southeast Asian market, won the excellence award. The ‘Team 5Gda,’ consisting of Lee Hyungbin (Department of Logistics and Trade, 3rd year) and five others, who registered competitively priced and quality ‘toothbrushes’ on eBay and conducted e-commerce marketing targeting the U.S. market, received the merit award.

The award-winning teams from the competition are scheduled to participate in the Jeju LOHAS Expo in August to support on-site marketing activities for products from seven local small and medium enterprises.

They also plan to actively engage in marketing activities through online shopping malls and SNS, aiming to win awards at the national competition hosted by the Ministry of Trade, Industry and Energy and the Korea International Trade Association in November.

Meanwhile, Gwangju University, selected for the ‘Regional Specialized Youth Trade Expert Training Project (GTEP)’ for 15 consecutive years since 2007, selects about 30 students annually and implements programs such as foreign language learning, trade practice education, and e-commerce training, leading efforts to help local small and medium enterprises enter overseas markets.

This content was produced with the assistance of AI translation services.