Baehongdong Bibimmyeon Popular... Nongshim Launches 'Baehongdong All-Purpose Sauce'

[Asia Economy Reporter Lim Hye-seon] Nongshim will launch the ‘Baehongdong All-Purpose Sauce’ on the 23rd. This product contains the sauce of Baehongdong Bibimmyeon, which has a spicy flavor made from pear and red chili pepper dongchimi, separately.

Nongshim Baehongdong All-Purpose Sauce can be enjoyed in various ways, such as a bibim sauce for bibimbap or hoedeopbap, a stir-fry sauce for seafood and meat, and a dipping sauce for samgyeopsal or raw fish. Nongshim increased the viscosity and enhanced the spiciness compared to the original Baehongdong Bibimmyeon sauce to be used in various dishes.

Baehongdong Bibimmyeon is Nongshim’s ambitious product launched to capture the bibimmyeon market this summer, selling 25 million units in just 120 days.

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