Power YouTuber HudadakYori Spreads the 'Deep Flavor' of Gangjin Muk Eunji Nationwide

Song Ga-in Also Fell for Gangjin Aged Kimchi Dish, Entire Process Broadcast Live

The YouTube channel "Hudadak Cooking" is hosting a live broadcast of "Gangjin Aged Kimchi." (Photo by Gangjin County)

[Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su] Gangjin County, Jeollanam-do announced on the 23rd that on the 15th, it promoted Gangjin aged kimchi nationwide through a live broadcast on the ‘Hudadak Yori’ channel operated by a power YouTuber.

Under the theme "Gangjin Aged Kimchi Loved Even by Trot Goddess Song Ga-in," the live broadcast explained the benefits of aged kimchi using Gangjin aged kimchi as the main ingredient and streamed the entire cooking process of dishes such as aged kimchi chicken stew and aged kimchi cold noodle salad nationwide in real time.

During the recording, contact information for aged kimchi producers was posted to enable real-time phone inquiries and purchases. Utilizing a non-face-to-face direct transaction method, it is expected to greatly help increase the income of farmers who had difficulty with face-to-face sales due to COVID-19.

This YouTube broadcast was proposed by YouTuber Park Seok-am to help hometown farmers who are struggling with sales channels for agricultural specialty products due to prolonged COVID-19, economic recession, and reduced consumption. Starting with the promotion of Gangjin rice and oats in February, the county plans to continue promoting the consumption and expanding the sales channels of Gangjin agricultural products in cooperation with the county.

YouTuber Park Seok-am said, “I participated in the live broadcast promotion with the hope that more people would experience the deep taste of aged kimchi, a specialty of my hometown Gangjin,” and added, “I will continue to personally taste and promote Gangjin’s excellent agricultural, marine, and livestock specialty products.”

YouTuber Park Seok-am, who operates two YouTube channels called ‘Hudadak Yori’ and ‘Yeongsan-daek Keunmyeoneuri,’ is from Seongjeon-myeon, Gangjin County. Currently, he has over 320,000 subscribers and more than 64 million total views, making him a popular domestic YouTube food creator. He has produced and operates over 800 cooking-related videos introducing recipes on his food channel.

In April, Gangjin County established the Gangjin Aged Kimchi Business Group and established a standard manual for ‘Gangjin Aged Kimchi.’ They produce and sell aged kimchi using 100% agricultural products from Gangjin and nearby areas and are accelerating efforts to establish safe food by participating in the domestic kimchi voluntary labeling certification system.

Gangjin＝Asia Economy Honam Reporting Headquarters Reporter Kim Yong-su kys86120@asiae.co.kr

This content was produced with the assistance of AI translation services.