LG Electronics to Promote 'LG Signature' at 5 Major Golf Tournaments

Official Sponsorship of the France Amundi Evian Championship

Ko Jin-young, who participated in the Amundi Evian Championship, is swinging at the LG Signature Hall.
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics announced on the 23rd that it is promoting its ultra-premium home appliance brand 'LG SIGNATURE' by sponsoring the Amundi Evian Championship, one of the world's five major women's golf tournaments.

During the tournament held at the Evian Resort Golf Club in France until the 25th, LG Electronics will set up a refrigerator in the LG SIGNATURE Experience Zone at the 1st hole. Players can take bottled water from the refrigerator during the game and experience the product. An LG SIGNATURE OLED TV is also displayed in the lobby of the Royal Hotel within the Evian Resort, allowing anyone to enjoy the vivid picture quality.

The 8th hole is designated as the LG SIGNATURE hole. LG Electronics will install banners around the 8th hole to promote LG SIGNATURE products and the brand. Additionally, players who score a hole-in-one at the 8th hole will be gifted LG SIGNATURE products such as an OLED TV, wine cellar, and refrigerator.

Prior to the tournament, LG Electronics conducted an online charity auction for ten days starting from the 9th to overcome COVID-19. The charity auction involved world-class professional golfers Go Jin-young and Park Sung-hyun, sponsored by LG SIGNATURE, as well as the Evian Resort, which hosts the Amundi Evian Championship. The auction proceeds exceeded $110,000 (approximately 130 million KRW). All of this money will be donated to an organization supporting autistic children in Paris, France.

Meanwhile, LG Electronics has been introducing LG SIGNATURE to golf fans by sponsoring the Amundi Evian Championship since 2017.

This content was produced with the assistance of AI translation services.