Sales of cooling fabric products rise amid heatwave... from pajamas to pet cushions increase

Frequently Used Cooling Bedding

[Asia Economy Reporter Lee Seung-jin] Sales of cooling fabric products have surged amid consecutive heatwaves.

Shinsegae International's lifestyle brand Jaju announced on the 22nd that sales of its 'Contact Cooling Series' increased by 78% compared to the same period last year over two weeks from the 7th to the 20th of this month. In particular, summer bedding sales rose by up to 90%.

Jaju's 'Contact Cooling Series' is made from fabrics with a contact cooling index (Q-MAX) of 0.15 or higher, which is generally perceived as cool by people, lowering the skin surface temperature to provide comfort. The contact cooling index quantifies the cooling sensation felt when skin touches the fabric; the higher the value, the cooler the sensation. Since its launch in 2019, it has gained popularity through word of mouth and has become a flagship product of the brand.

This year, the product range has expanded by more than 50% compared to last year, including summer bedding, underwear, loungewear, and pet products.

The most popular items in the Contact Cooling Series are cooling pads and sheets that can be placed on bed mattresses, with over 6,000 units sold this year, driving the brand's sales. During the same period, more than 4,000 cooling memory foam pillows were sold. Cooling cushions for pets were also launched, with some designs already sold out due to strong demand.

With increased time spent at home due to elevated social distancing measures caused by COVID-19, cooling loungewear and underwear have also gained great popularity. The one-piece underwear 'Bra Camisole' made from cool Askin fabric ranked first in sales among contact cooling women's fashion items. Cooling T-shirts and pants saw a 49% increase in sales compared to last year, while cooling dresses increased by 67%.

Summer cooling home appliances are also recording high sales. The 'Quiet Wind Remote Control Fan' saw a 92% increase in sales. Accordingly, this year, convenient portable fans such as the 'LED Lamp Fan' and 'Neck-hanging Fan' were additionally launched.

Jaju is holding a 'Heatwave Overcoming Cool Items' special exhibition on its online mall SI Village until the 31st of next month, gathering best-selling products and offering discounts of up to 30% to thank customers for their support.

A Jaju marketing official said, "As social distancing and remote work have increased the time people spend at home, more people are looking for innovative products to cool down. While the focus was previously on bedding and clothing, the related market is expanding every year with the heatwaves becoming more severe, including products for pets."

This content was produced with the assistance of AI translation services.