Paul Bassett "Ice Cream at CU Convenience Store"

Photo by MZSeed

[Asia Economy Reporter Moon Hyewon] Paul Bassett announced on the 21st that starting from the 22nd, Milk Ice Cream and Coffee Ice Cream will be sold at CU convenience stores nationwide.

The Paul Bassett ice cream sold at CU convenience stores is a product that realizes soft ice cream in a hard type ice cream form. The hard type Paul Bassett ice cream, launched in January, has recorded cumulative sales of over 200,000 units on Market Kurly and Coupang, proving its marketability.

Paul Bassett ice cream is characterized by a chewy texture and rich flavor like gelato. The milk ice cream uses domestically produced raw milk, and the coffee ice cream uses signature blend extract, capturing the rich natural taste of the ingredients. The high milk fat content creates a luxurious flavor.

Meanwhile, Paul Bassett plans to sell Matcha Ice Cream made with Jeju organic matcha at CU convenience stores on the 29th. To celebrate the product launch, a 2+1 promotion will be held throughout next month.

This content was produced with the assistance of AI translation services.