KB Kookmin Card, Seoul Credit Guarantee Foundation, and SK Telecom Sign Business Agreement to Support Small Businesses

Promotion of Public-Private Big Data Mutual Convergence and Joint Research on Support Measures for Small Business Owners

KB Kookmin Card announced on the 19th that it signed a data business agreement to support small business owners with Seoul Credit Guarantee Foundation and SK Telecom at the Seoul Credit Guarantee Foundation headquarters in Mapo-gu, Seoul. (From right) Lee Hae-jung, Head of Platform Business Group at KB Kookmin Card, Han Jong-kwan, Chairman of Seoul Credit Guarantee Foundation, and Jang Hong-seong, Head of SKT Advertising Data CO (Company), are taking a commemorative photo after signing the business agreement.

[Asia Economy Reporter Ki Ha-young] KB Kookmin Card announced on the 20th that it has signed a data business agreement with Seoul Credit Guarantee Foundation and SK Telecom to support small business owners.

According to the business agreement held yesterday at the Seoul Credit Guarantee Foundation headquarters in Mapo-gu, Seoul, the three parties will mutually combine ▲ KB Kookmin Card's small business merchant information ▲ SK Telecom's mobile communication-based floating population data ▲ Seoul Credit Guarantee Foundation's commercial district revitalization index and other public data to prepare basic data for small business economic revitalization policies and to discover highly effective support policies.

This collaboration is expected to contribute to the advancement of core information necessary for commercial district analysis by adding mobile communication floating population data to the public data and small business merchant card data previously used for small business-related data analysis. It is also expected to help establish practical and detailed customized support measures by comprehensively analyzing various factors affecting small business owners' economic activities, such as the status and characteristics of small business sectors by region and floating population patterns.

KB Kookmin Card has been continuously conducting big data support activities for small business owners and regional economic development in partnership with various public institutions. Since 2017, it has been conducting joint big data research with the Seoul Credit Guarantee Foundation to advance commercial district analysis services and support small businesses in Seoul's alley markets. In March, it signed a business agreement with the Gyeonggi-do Market and Commercial District Promotion Agency to continue data cooperation for the management stability of small businesses in Gyeonggi-do and the revitalization of traditional markets. Additionally, since last year, it has been participating in a public data utilization startup collaboration project hosted by the Ministry of the Interior and Safety and the National Information Society Agency.

A KB Kookmin Card official stated, "We plan to continue efforts to support the stable growth of small business owners and create a sustainable win-win model through various data fusion activities with private companies and public institutions, as well as collaboration on research projects."

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