CJ Foodville The Place, Signature Menu 'Poktan Pizza' 5th Anniversary Event

Photo by CJ Foodville

[Asia Economy Reporter Moon Hyewon] CJ Foodville's The Place announced on the 20th that it will hold various promotions to celebrate the 5th anniversary of the launch of its signature menu, ‘Poktan Pizza’ .

Poktan Pizza, which has been sold at all The Place stores since 2016, is characterized by a black hemispherical lid dough with a fire-lighting performance. The Instagrammable visuals captured in 인증샷 and videos sparked a sensation on SNS, making it a must-try menu item that visitors to The Place recommend.

It has also attracted much attention overseas, being reported by foreign media and broadcasts in the United States, the United Kingdom, Germany, and other countries. In 2019, the manufacturing method of Poktan Pizza was registered as a patent, allowing it to receive legal protection.

Thanks to strong customer response over five years, Poktan Pizza has recorded a cumulative sales volume of 450,000 units.

To repay customers' support, The Place is currently holding a special appreciation event with the camping brand ‘Cremoa’, which leads recent camping trends, until September 7. Scratch coupon events and SNS comment events have been prepared.

Meanwhile, starting with Poktan Pizza, The Place is introducing various unique menus that emphasize experiential consumption targeting the MZ generation, adding not only taste but also visual performances. ‘Smoky Dome Sirloin Steak’ and ‘Black Angus Poktan Ribeye Steak’ are steak menus that offer customers visual enjoyment through flame performances when served.

This content was produced with the assistance of AI translation services.