Hyundai Motor Group Wins Two Categories at New York Festival Advertising Awards
The video "Little Big Emotion" (photo) won the Silver Award at the New York Festival.
Photo by Hyundai Motor Group
The video "Second Steps" (photo) won the bronze award at the New York Festival.
Photo by Hyundai Motor Group
[Asia Economy Reporter Ki-min Lee] Hyundai Motor Group announced on the 19th that it won a silver and bronze award at the 2021 New York Festival Advertising Award, one of the world's top three advertising festivals.
Hyundai Motor Group's new technology campaign video "Little Big Emotion" received the silver award in the Health & Wellness Innovation category.
The project video features kids mobility equipped with emotion recognition vehicle control technology, which enables interaction between the car and passengers essential in the autonomous driving era, helping children during their treatment process. It was inspired by the fact that hospitalized children feel the short distance from their hospital room to the clinic as the longest and most frightening journey in the world.
The bronze-winning "Second Step" is in the Brand Design category and is a campaign video that offers a new step to Park Jun-beom, a national disabled archer with lower body paralysis, using wearable robotics technology.
Hyundai Motor Group's new technology campaign has been held for the fourth time, focusing on the valuable social application of technology.
In 2017, "Jaejaljaejal School Bus," which applied transparent LED touch technology to school buses for hearing-impaired children, won a bronze award at the Cannes Lions International Festival of Creativity. In 2019, "The Quietest Taxi in the World," which applied ATC technology that converts sound information into visual and tactile signals for hearing-impaired drivers, won a silver award at Cannes Lions and a bronze at the New York Festival.
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A Hyundai Motor Group official said, "We are pursuing innovation in lifestyle through progress toward humanity, and we will continue to carry out campaigns that convey people-centered values through such innovations."
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