Naver-Emart Alliance Fully Activated "Launching Small Business Branding and Shopping Service"

[Asia Economy Reporter Bu Aeri] Naver is set to begin full-scale collaboration with Emart, with whom it has formed a 'blood alliance.'

On the 19th, Naver announced that it will start branding small and medium-sized enterprises (SMEs) in partnership with Emart. In the second half of the year, it plans to launch Emart shopping services within Naver, strengthening online and offline commerce synergy. In March, Naver exchanged shares worth 250 billion KRW with the Shinsegae Group.

Starting today, Naver and Emart will jointly carry out the 'Regional Specialty Challenge' project, which discovers excellent local specialties through Naver Food Window, develops them into branded products, and ventures into offline distribution.

The 'Regional Specialty' section of Naver Food Window features a variety of products that allow customers to conveniently enjoy representative menus from distinctive restaurants nationwide at home. Naver and Emart plan to select products through screening from a database of about 2,000 regional specialty items and release them separately as 'Life's Best Restaurant' branded products in collaboration with Emart Peacock's product development team.

The newly developed products will be available not only through Naver Emart's online shopping service but also at Emart stores nationwide. It is expected that regional SME sellers on Food Window will secure new distribution channels.

In the second half of the year, Emart will join Naver's shopping service. The strengths of both companies, such as benefits for Naver Plus Membership users and Emart's fresh food delivery service, are expected to create synergy and enhance competitiveness in the online grocery shopping market.

Additionally, an experiential curated shop will be established within Emart stores to support unique local products, such as handcrafted items and traditional liquors, which have met users nationwide through Naver, to expand customer touchpoints offline as well.

Kim Pyeongsong, Naver's Head of Business Development, said, "In the second half of the year, we will build close cooperation based on the technology, infrastructure, and branding know-how possessed by Naver and Emart to develop differentiated competitiveness."

Choi Hyun, in charge of Emart Peacock, stated, "We plan to develop this into a cooperative model where everyone can coexist by increasing accessibility to local restaurant foods for customers and expanding sales channels for small business owners."

This content was produced with the assistance of AI translation services.