Starbucks' 'Color Food Shake' Popular... 70,000 Units Sold in Just 2 Weeks After Launch

Three 'Color Food Shake' food items from Starbucks. Photo by Starbucks

[Asia Economy Reporter Moon Hyewon] Starbucks Korea's RTE food (Ready-To-Eat, a convenient meal that can be consumed without additional cooking), the 'Color Food Shake,' surpassed 70,000 units sold on the 15th, just two weeks after its launch.

The Color Food Shake is designed with themes based on nutrients such as probiotics, collagen, and protein, allowing customers to choose a shake containing the nutrients they need.

Not only does it emphasize portability and convenience by packaging the shake in a spout pouch, but it also features a water line guide on the back of the package, enabling customers to prepare the shake by adding milk, soy milk, or water according to their preference before drinking.

The 'Probiotic Yellow Food Shake' is a high-fiber food containing oats, sorghum, basil seeds, probiotic live bacteria, and prebiotics, with whole oats added for a chewy texture.

The 'Collagen Red Food Shake' boasts an attractive sweet scent of beet and pomegranate and includes low-molecular fish collagen and six types of high vitamins, making it a highly nutritious and high-protein product.

The 'Protein Black Food Shake,' a high-protein food containing black beans, black rice, and five grains grown in Korea, provides an impressive 13g of protein. This amount is equivalent to the protein content of about two eggs in a single shake. Its high protein content ensures long-lasting satiety and offers the unique savory and deep flavor characteristic of black grains.

This content was produced with the assistance of AI translation services.