"New Store Opening After 7 Years" ... Lotte Department Store Dongtan Branch to Open on the 20th of Next Month

Gyeonggi's Largest Scale... Aiming to Be a Department Store Where Customers Want to Stay with the 'Stayplex' Concept

[Asia Economy Reporter Jo In-kyung] Lotte Department Store announced on the 15th that it has opened a "teasing page" online to introduce the Dongtan branch, which is set to open next month. This is the first time that a website introducing a new store has been released before its opening.

The teasing page introduces the main contents of the Dongtan branch under the theme of its slogan, "Discover New Inspiration? A special experience that fills new senses," including culture and art, food and beverage (F&B), major brands, and innovative spaces.

The Dongtan branch is a new store launched by Lotte Department Store after 7 years. It spans from basement level 2 to the 8th floor above ground, with a total floor area of approximately 246,000㎡ (about 74,500 pyeong), making it the largest department store in Gyeonggi Province.

Lotte Department Store set the concept of the Dongtan branch as "Stayplex (Stay+Complex)" considering the characteristics of many customers in their 30s and 40s with young children in the Dongtan new town. It means a complex space where customers can enjoy perfect leisure, spend time with family, and feel special joy, aiming to be a department store where customers want to stay continuously.

To this end, more than half of the sales space is filled with food and beverage, living, and experiential content. Notable examples include 'Food Avenue,' the largest food hall in the metropolitan area with over 100 famous restaurants nationwide, 'The Terrace,' a complex stay space for families, 'Be Slow,' a mom community healing spot, 'D.Avenue,' a trendy malling space, and 'Lifestyle LAB,' the largest art and cultural space.

Additionally, artworks are placed throughout the store to make the entire Dongtan branch feel like a gallery. Visitors can enjoy large-scale "photographic drawings" by David Hockney, a world-renowned contemporary artist from the UK.

High-end living edit shop 'The Conran Shop,' the largest global electronics and sports mega store in Korea, and Korea's first 'Sesame Street' English kids cafe will also be housed.

Given the opening during the COVID-19 situation, the store is equipped with top-level quarantine facilities. These include the 'AIR Pure Gate,' which disinfects with a powerful air shower at the entrance, 'Thermal Imaging AI' for convenient temperature checks throughout the department store, 'Proximity Recognition Elevator Buttons' that allow floor selection without touching buttons, and ultraviolet sterilization devices on escalator handrails. These digital new technologies ensure customers can shop with peace of mind.

Hwang Beom-seok, CEO of Lotte Shopping's Department Store Division, said, "We will faithfully reflect the changing consumer trends and the perspectives of customers in the Dongtan commercial district to make Dongtan a landmark representing the area."

This content was produced with the assistance of AI translation services.