"Mink Coats in Midsummer?" ... CJ OnStyle's Off-Season Sale Gains Popularity

[Asia Economy Reporter Jo In-kyung] Mink coats, a representative high-priced winter item, are being sold popular even in midsummer.

According to CJ OnStyle on the 14th, the representative fashion brand 'Celeb Shop Edition' will hold the second broadcast of the 'Female Fullskin High-neck Mink Coat' on the fashion program 'Style C' at 10:20 a.m. on the 17th.

This product was so popular that the prepared quantity sold out within 30 minutes during the early-season first launch broadcast on the 26th of last month. Host Seo Ah-rang sold out each color product one by one as she showcased items in colors such as Royal Navy and Silver Gray. On the 24th of this month at 10:25 p.m., the third encore broadcast will also be held on CJ OnStyle's representative fashion program 'Hit the Style.'

During the special broadcast of 'Karl Lagerfeld Paris' starting at 8:45 p.m. on the 16th, the 'Copenhagen Female Fullskin Long Mink Hood Coat' will be sold under the same conditions as the previous launch broadcast. This product also sold out after achieving 2.8 billion KRW in orders within 14 minutes of the early-season launch broadcast.

The unexpected midsummer popularity of mink coats was made possible by the early-season planning featuring high-quality materials and reasonable prices. The price of the Celeb Shop Edition mink half coat made with high-quality fur, Female Fullskin, was 990,000 KRW (Black). In particular, CJ OnStyle's early-season planning introduces new products to be sold this winter in advance, not stock items. By securing expensive winter clothing materials at relatively low prices during the fashion industry's off-season of July and August and operating factories, manufacturing costs can be reduced, allowing consumers to purchase clothing at 10-20% cheaper than the regular price.

Breaking the stereotype that "mink coats are difficult to coordinate," the broadcast also showed various styling know-how such as wearing them lightly with T-shirts, denim, and flower dresses, lowering the barrier for consumers.

A CJ OnStyle official said, "The popularity factor was breaking the stereotype that fur fashion is clothing for middle-aged and older people and showing that mink coats with sophisticated designs can be styled youthfully," adding, "We will strive to meet consumers' discerning eyes in selecting high-priced premium products in the era of value consumption."

This content was produced with the assistance of AI translation services.