NS Home Shopping Expands Collaborative Broadcasts with N-pleuencer

NS Home Shopping will expand collaborative broadcasts with 'Nfluencers' to increase customers for its live commerce platform 'nLabang'.

[Asia Economy Reporter Lim Chun-han] NS Home Shopping announced on the 13th that it will expand collaborative broadcasts with 'Nfluencer' to increase customers of its live commerce platform 'nLabang'.

Nfluencer is the official host group of nLabang, consisting of shopping hosts and SNS influencers. It was launched to develop trend products suitable for social networking services (SNS) live commerce and to conduct joint marketing activities. In fact, it has received positive responses from customers by showcasing NS Home Shopping's private brand (PB) and strategic products. Last month, the special broadcast of 'Hadong Gomtang' conducted with the influencer 'Labang Orakgwan' recorded 21,300 viewers and 134,000 likes.

On the 14th, Jeju Island influencer 'Cocobori' will broadcast a special exhibition of antibiotic-free pork tomahawk from Jeju Island. On the 16th, Nfluencer 'Yeppeo' will sell limited quantities of emotional sneakers, and on the 18th, an encore broadcast of Hadong Gomtang special by Labang Orakgwan is planned.

An NS Home Shopping official said, "Through pre-viral marketing and collaborative activities utilizing the influence of Nfluencer, we are expanding the customer base and category areas of nLabang," adding, "We will further strengthen collaboration with Nfluencer to develop trend products suitable for live commerce and to activate strategic products."

This content was produced with the assistance of AI translation services.