Lotte Homeshopping Celebrates 2nd Anniversary of 'Kim Na-woon’s Yori Jori' with Special Broadcast... Focused Programming on Hit Products

Lotte Homeshopping is celebrating the 2nd anniversary of 'Kim Na-woon’s Yori Yori' by focusing on airing its all-time hit products until the 29th, along with offering special giveaways and reward points benefits. A scene from the 'Kim Na-woon’s Yori Yori' broadcast (Photo by Lotte Homeshopping).

Providing Coffee Machines, Reward Points, etc. Through a Lottery
Achieved 52 Billion KRW in Order Amount Since Launch in 2019

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 13th that it will hold a special broadcast featuring a focused lineup of all-time hit products and offer prizes and reward points benefits until the 29th, celebrating the 2nd anniversary of its food specialty program 'Kim Naun's YoriYori.'

Since its debut in 2019, 'Kim Naun's YoriYori,' hosted by broadcaster Kim Naun, has established itself as Lotte Homeshopping's representative food program by introducing a variety of high-quality ready-to-eat meals and other food items. The program mainly showcases about 30 types of easy-to-prepare meals, with Kim Naun personally involved from product planning to ingredient selection. So far, over 183 broadcasts have resulted in 900,000 sets ordered and more than 52 billion KRW in order amounts.

Based on order counts over the past two years, popular products include 'Jikhwa Tteokgalbi' (grilled short rib patties), 'Eonyang-style Bulgogi Wagyu Hanpan,' 'Salchisal' (beef chuck flap tail), and 'Prepared Galchi' (hairtail fish). The repurchase rate of these products is twice that of general ready meals, and real-time chat interactions during broadcasts are more than three times higher compared to other food broadcasts. Especially after COVID-19, consumption of ready meals surged, with 'Kim Naun's YoriYori' order amounts increasing by over 45%.

To commemorate the program's 2nd anniversary, Lotte Homeshopping will focus on showcasing hit products and hold a celebration to express gratitude for customer support. During the special broadcast period, customers who make purchases will be entered into a lottery to win prizes such as coffee machines (50 winners), cakes (20 winners), and 20,000 KRW in reward points (50 winners). Additionally, popular products like 'Prepared Octopus,' which sold out three times consecutively, and 'Jikhwa Tteokgalbi,' which achieved 7 billion KRW in order amounts, will be featured one after another.

Song Jaehee, head of Lotte Homeshopping's H&B division, said, "‘Kim Naun's YoriYori,’ planned to help housewives solve concerns about home-cooked meals, has received great responses from customers and reached its 2nd anniversary. We prepared this special broadcast as a token of gratitude for the support so far, and we will continue to lead the industry as a food specialty program by delivering excellent products and household experiences that meet customer demands."

This content was produced with the assistance of AI translation services.