"Refreshing White Wine Enjoyment" Lotte Mart Strengthens 'Sauvignon Blanc' Selection

Baebichi Marlborough Sauvignon Blanc (Photo by Lotte Mart).

'Sauvignon Blanc' Best Served at 6~10°C
40% of Last Year's 'Sauvignon Blanc' Sales Occurred During the 3 Summer Months
'Te Henga Marlborough Sauvignon Blanc' from New Zealand's 'Babich', 14,900 KRW

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 13th that it will strengthen its lineup of white wine varieties, especially the Sauvignon Blanc wine, which is best enjoyed chilled at a drinking temperature of 6~10°C to maximize its flavor, in preparation for the summer season.

From June to August last year, the summer three months, the sales proportion of 'Sauvignon Blanc' wine at Lotte Mart accounted for more than 40% of the annual total, establishing 'Sauvignon Blanc' as a popular summer wine.

Lotte Mart sells 'Te Henga Marlborough Sauvignon Blanc' from New Zealand's 'Babich' company, operated as a cost-effective brand, at 14,900 KRW. This wine has a rating of 4.0 on the wine rating application 'Vivino' and ranks in the top 2% of Sauvignon Blanc wines based on user reviews. Previously, the lowest price for this wine distributed domestically was in the high 10,000 KRW range.

Lotte Mart's wine sales in the first half of the year (January to June) increased by 79% compared to the same period last year. In particular, New Zealand wines, the representative origin of 'Sauvignon Blanc', recorded a remarkable growth rate of 182.1% year-over-year during the same period.

The newly introduced 'Te Henga Marlborough Sauvignon Blanc' from New Zealand is a wine that can be enjoyed by beginners as well as enthusiasts. It pairs easily with Korean favorite dishes such as fried foods, jeon (Korean pancakes), and sashimi.

From the 15th for one week, Lotte Mart will hold a 'Sauvignon Blanc Festival' offering 'Te Henga Marlborough Sauvignon Blanc', 'Punnamu Sauvignon Blanc', and 'Babich Marlborough Sauvignon Blanc' at reasonable prices. L.POINT members will be able to purchase 'Babich Marlborough Sauvignon Blanc' for 24,900 KRW.

Meanwhile, Lotte Mart announced a strategy earlier this year to focus on developing its wine selection. The number of products offered in stores has been expanded to more than double the previous amount. The proportion of mid-to-high priced wines, which were not widely handled in large supermarkets before, has increased from 15% to 26%.

Lotte Mart stated, "Based on the expertise of our liquor MDs (merchandisers), including sommelier certifications, we aim to propose high-quality wines at reasonable prices through expanded direct sourcing."

Jang Se-wook, liquor MD at Lotte Mart, said, "Chilled Sauvignon Blanc offers a different kind of satisfaction compared to beer, the representative alcoholic beverage of summer," adding, "We plan to continuously introduce various wines suited to the seasons and occasions to the market."

This content was produced with the assistance of AI translation services.