Due to the prolonged COVID-19 pandemic, 'Home Cafe' products gain popularity... Shinsegae Department Store's coffee and tea sales up 11.2%

Shinsegae Department Store has opened stores for the premium coffee machine brands 'Jura' and 'Breville' at its main branch.

[Asia Economy Reporter Lim Chunhan] As COVID-19 continues for a long time, home cafe-related products are still popular in department stores.

According to Shinsegae Department Store on the 13th, coffee and tea sales from January to June this year increased by 11.2% compared to the same period last year, and sales of small home appliances such as coffee machines, mini ovens, air fryers, and waffle makers also rose by 12.5%. This is analyzed to be due to an increase in customers who prefer to make coffee or desserts at home instead of going to cafes.

Shinsegae Department Store opened premium coffee machine brand stores ‘Jura’ and ‘Breville’ at its main branch. Jura, a Swiss premium fully automatic coffee machine, features convenience in operation and easy cleaning by simply putting in coffee beans and pressing a switch to extract coffee. The Australian Breville espresso machine, commonly seen in cafes with its familiar design, offers excellent taste through manual extraction.

To celebrate the opening of the new brands, special discount benefits are also provided. The Jura coffee machine ENA8 model and Breville BES880 model can be purchased at about an 18% discount from the regular price.

A Shinsegae Department Store official said, “As more customers want to enjoy cafe-quality coffee at home, the home cafe trend continues,” and added, “We will continue to discover various contents tailored to new trends to lead customers’ lifestyles.”

This content was produced with the assistance of AI translation services.