Revealing Naver Comment Profiles Reduced Malicious Comments

[Asia Economy Reporter Buaeri] Naver has found that malicious comments have decreased since displaying profile pictures of commenters on news comments.

According to Naver on the 9th, during the one month after starting to post profile pictures on comments on May 13, the number of cases automatically blind-processed by the 'AI Cleanbot,' which filters out malicious comments, decreased by 16% compared to the previous month.

Naver explained, "We were able to confirm a trend of reduced production of malicious comments through the decrease in the proportion of comments automatically blind-processed by AI," adding, "Considering that comment activities can be more easily identified through profile pictures, it appears that commenters have become more cautious in their expressions."

The total number of comments posted decreased by 8%, and the number of deletions by authors and deletions due to policy violations decreased by 7% and 6%, respectively.

The number of visits to users' comment collections increased by 45%, and article consumption through comment collections also rose by 14%, indicating increased interest in individual users who leave comments.

The use of the function to block comment exposure increased by 30%.

Naver plans to expand the number of blocked users per commenter from 300 to 500 starting on the 8th, and in the second half of the year, it will provide a feature allowing users to follow preferred 'commenters.'

This content was produced with the assistance of AI translation services.