eBay Korea Smile Club Wins National Service Award for 2 Consecutive Years

eBay Korea's membership service Smile Club won the Grand Prize in the Shopping Membership category at the '2021 National Service Awards' for the second consecutive year.

[Asia Economy Reporter Lim Chunhan] eBay Korea announced on the 9th that its membership service Smile Club won the Grand Prize in the shopping membership category at the '2021 National Service Awards' for the second consecutive year. The 2021 National Service Awards are given by the Korea Institute for Industrial Policy Studies, which quantifies factors such as customer satisfaction and service value to recognize companies and service sectors that represent South Korea and are widely loved by consumers.

Smile Club was highly recognized for providing substantial preferential benefits and a differentiated shopping experience that consumers desire, based on its extensive know-how. Smile Club is a premium paid membership first introduced in April 2017 in the domestic distribution industry.

Upon joining Smile Club, members are immediately granted the highest membership level on Gmarket and Auction, and receive four types of Smile Club grade coupons and various exclusive discount coupons every month. Additionally, Smile Club has expanded its benefits by offering extra discount coupons exclusively for Smile Club members during promotions held on Gmarket, Auction, and G9. A dedicated customer center for Smile Club is also operated separately.

Benefits linked to payment services have also been strengthened. In May, eBay Korea newly launched 'Smile Card The Club,' which enhances the linked benefits between Smile Club and Smile Card. Smile Card The Club is a Smile Club exclusive co-branded credit card that automatically grants all Smile Club benefits upon issuance and provides additional accumulation rates.

An eBay Korea official said, “Smile Club, as a premium membership service, was recognized for providing a differentiated shopping experience based on extensive know-how and increasing customer satisfaction, winning the grand prize for two consecutive years. We will continue to strive to enhance shopping convenience by strengthening linked benefits with the Smile series.”

This content was produced with the assistance of AI translation services.