Hana Bank and K League Launch Joint Eco-Friendly ESG Campaign 'Green Kickoff'

Hana Bank held the launch ceremony for the eco-friendly ESG joint campaign "Green Kickoff" with the K League on the 7th at the Football Hall in Jongno-gu, Seoul. Park Seong-ho, President of Hana Bank (fifth from the left), Kwon Oh-gap, President of the Korea Professional Football Federation (fourth from the left), Cho Heung-sik, Chairman of the Community Chest of Korea (third from the left), and Yoo Pil-dong, Executive Director of Hyundai Oilbank (second from the left), are posing for a commemorative photo.

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 8th that it will conduct the eco-friendly ESG (Environmental, Social, and Governance) joint campaign "Green Kickoff" in collaboration with the K League. This event was planned with the purpose of creating a clean and healthy K League by raising football fans' environmental awareness and encouraging active participation in eco-friendly activities amid the growing social importance of ESG.

The event was held on the afternoon of the 7th at the Football Hall located in Sinmunno, Seoul, with attendees including Park Sung-ho, CEO of Hana Bank; Kwon Oh-gap, President of the Korea Professional Football Federation; Cho Heung-sik, Chairman of the Community Chest of Korea; and representatives from Hyundai Oilbank.

Hana Bank has produced eco-friendly web games and video content that K League fans can participate in, delivering everyday "carbon diet" cases in an easy and fun way. Participation missions are also being conducted to encourage eco-friendly practices to directly translate into daily life through fan participation certification. Additionally, Hana Bank and the Community Chest of Korea plan to create eco-friendly donations equivalent to the amount of carbon reduced by measuring fan participation missions, the carbon emissions of K League clubs, and the reduction of disposable items in stadiums. To this end, related regulations will be improved to actively encourage the use of personal tumblers inside K League stadiums.

The raised donations will be used for eco-friendly education and participation activities aimed at enhancing environmental sensitivity among children and youth in K League home regions. Furthermore, Hyundai Oilbank will produce merchandising products by recycling waste plastics generated from the K League.

Park Sung-ho, CEO of Hana Bank, said, "The Green Kickoff campaign was prepared to actively participate in efforts to protect the environment together with football fans, along with the continuous implementation and internal and external expansion of Hana Financial Group's ESG mid- to long-term vision, 'Big Step for Tomorrow.' As a corporate citizen, we will continue various value-creating efforts toward a cleaner and healthier society."

This content was produced with the assistance of AI translation services.