Kakao Style's 'Zigzag' Achieves 90 Billion KRW in Transactions in June

[Asia Economy Reporter Buaeri] Kakao Style announced on the 8th that the fashion platform 'Zigzag' recorded its highest-ever monthly transaction amount of 90 billion KRW in June.

Kakao Style expects Zigzag to be the first women's fashion platform to achieve an annual transaction amount of 1 trillion KRW this year.

The payment amount in the first half of the year through the self-developed integrated payment service 'Zet (Z) Payment' also increased by 110% compared to the previous year.

Zigzag also ranked first among fashion platforms in monthly active users (MAU). According to IGAWorks' Mobile Index, Zigzag's MAU in June was 3.6 million. It was followed by Ably (3.47 million), Musinsa (2.28 million), and Brandy (2.07 million). The average app usage time per user on Zigzag was about 52 minutes.

A Kakao Style official said, "The transaction amount in the first half of the year increased significantly as a result of launching new services while closely collaborating with sellers to continuously improve sales and developing new features. We will continue to make greater efforts in the second half of this year to provide services that satisfy both Zigzag customers and sellers."

Meanwhile, Kakao Style officially launched on the 1st through the merger of the style business division, which was spun off from Croquis.com and Kakao Commerce. Its main services include 'Zigzag' and the fashion curation service 'Fashion by Kakao' (formerly Kakao Style).

This content was produced with the assistance of AI translation services.