KCC Wins Two Silver Awards at 'Effie Awards Korea'

Actor Seong Dong-il Stars in Changho Ad with Short-Term Impact, Wins Branded Content Award Simultaneously

At the Epi Awards Korea ceremony, presenters and awardees are taking a commemorative photo. (From left) Eun-yong Kim, Executive Director of KPR; Min-gu Jeong, Head of Public Relations and Advertising Team at KCC; Yeon-hoo Lee, Director at TBWA.
[Photo by KCC]

[Asia Economy Reporter Kim Jong-hwa] KCC won two silver awards in the Short Term Effects and Branded Content categories at the '2021 Effie Award Korea' ceremony held on the 1st, for the advertisement "Seong Dong-il Trapped in the Infinite Advertising Universe (Feat. KCC Changho)".

The Effie Award, a global marketing award, recognizes the most outstanding marketing strategies, communications, and campaigns. The winners are selected through judging by a panel of marketing experts in advertising, digital media, and PR. Unlike traditional awards that focus mainly on originality, the Effie Award emphasizes the actual contribution to consumer awareness improvement and performance.

At this ceremony, KCC celebrated the joy of winning in two categories simultaneously. They won in the Short Term Effects category, which recognizes campaigns with excellent results in short-term promotional activities, and the Branded Content category, which evaluates how effectively the campaign communicated with the public through creative ideas. The unique frame structure connecting multiple parody ads and actor Seong Dong-il’s distinctive warm and comedic performance left a strong impression on the public’s mind in a short period.

The window and door advertisement "Seong Dong-il Trapped in the Infinite Advertising Universe (Feat. KCC Changho)," released on KCC’s official YouTube channel in December last year, attracted public attention and love with a cumulative view count of 8.44 million. The ad video was highly praised not only by general netizens but also by advertising professionals, ranking 1st in the Best Creative category and 4th overall on 'TV-CF,' which publishes domestic and international CF rankings.

KCC Changho recently secured the top position in the window and door materials category in both the '2021 Korea Industry Brand Power (K-BPI)' and the '2021 Consumer Well-being Environment Satisfaction Index (KS-WEI),' solidifying its brand image as a premium window and door product loved by consumers due to its excellent quality.

A KCC representative stated, "Following the silver award in the digital category at the Good Advertisement Award chosen by the public in March, it is a great honor to win two categories simultaneously at the globally prestigious Effie Award Korea. We plan to continue efforts to communicate with consumers through fresh content that can appeal to both the older generation and the MZ generation."

This content was produced with the assistance of AI translation services.