LG Uplus Conducts CSR Campaign for Visually Impaired Customers

[Asia Economy Reporter Eunmo Koo] LG Uplus announced on the 4th that it will conduct a CSR (Corporate Social Responsibility) campaign for visually impaired customers.

This campaign aims to reduce the educational gap in families with visually impaired members by ▲producing a braille package for U+ Kids’ ‘Reading TV’ ▲upgrading the AI voice search function of the U+tv remote control ▲and promoting a customer participation book recommendation program.

The specially produced U+ Kids’ ‘Reading TV’ braille package for the CSR campaign consists of a braille book list including 142 popular books such as “Alsatang” by author Baek Heena and “You Are a Miracle” by author Choi Sookhee, along with braille stickers matching the shapes of the remote control buttons. Visually impaired customers can apply for the package at the customer center starting from the 8th, and it will be delivered accordingly.

The AI voice search function of the U+tv remote control has also been enhanced. While advancing voice recognition, the function was improved to switch directly to the playback screen after voice search, increasing service accessibility for visually impaired users who cannot see the voice search result screen.

Previously, there was insufficient information about the ‘Reading TV’ book content, but now users can press the braille button for AI voice search on the remote control, execute voice search, say the command including the book title found in the braille list, and press the confirm button to play the content immediately.

Additionally, the customer participation book recommendation program “Naechakso (Introducing My Favorite Books)” will run until the end of November. Participants record information about the books they recommend by voice, and a YouTube link is sent via text message to visually impaired customers. This is expected to be especially useful for visually impaired parents with young children.

Anyone can participate by searching for the KakaoTalk Plus Friend “Naechakso,” adding it as a friend, and sending a voice file recording the recommended book and its summary as a message.

LG Uplus plans to select about 20 recorded book information files from general customers’ voices each month and deliver them to customers who apply for the U+ Kids’ ‘Reading TV’ braille package. To promote the Naechakso campaign, LG Uplus will hold a draw among participants and award cultural gift certificates worth approximately 30,000 KRW.

Previously, LG Uplus continuously communicated with Cho Hyunyoung (42), a first-degree visually impaired person and the protagonist of the 2018 CSR campaign, and her son Choi Yuseong (5), listening to difficulties experienced when using U+ Kids’ content and the lack of book information compared to non-disabled parents due to visual impairment.

LG Uplus explained that it actively reflected their vivid opinions in service improvements to prepare this campaign. On the 3rd, LG Uplus aired a CSR campaign advertisement depicting the process of communicating and improving the difficulties Cho Hyunyoung faces when using U+ Kids’ content to read good books to her son Choi Yuseong.

Kim Heejin, head of LG Uplus Brand Strategy Team, said, “It is important not to treat this as a one-time event but to build continuous relationships and communication with visually impaired customers,” adding, “We will carry out a sincere campaign that boldly improves services so that customers with disabilities do not feel inconvenienced, moving beyond CSR activities that simply support products.”

This content was produced with the assistance of AI translation services.