"Catch the Summer Peak"... Retail Industry Air Conditioner Discount Event

Lotte Hi-Mart is holding the 2021 Air Conditioner Promotion event this month at stores nationwide.

[Asia Economy Reporter Lim Chun-han] As the full-scale heatwave begins this year, the distribution industry has launched air conditioner discount events.

According to the industry on the 3rd, Lotte Hi-Mart is holding the '2021 Air Conditioner Grand Sale' event at stores nationwide this month. Various benefits such as L.POINT and cashback are prepared for this event. When paying with the event card, customers can receive up to 750,000 KRW in cash back depending on the purchase amount. Up to 36 months of interest-free benefits are also provided depending on the event card.

Various benefits are also available by air conditioner brand. When purchasing a Samsung Wind-Free Gallery air conditioner, up to 200,000 L.POINTs are provided depending on the event model. There are also benefits for simultaneous purchases of air conditioners, vacuum cleaners, and air purifiers. When purchasing a Samsung air conditioner event model together with an air purifier or vacuum cleaner, up to 200,000 L.POINTs are provided. Customers who purchase an LG Electronics two-in-one air conditioner receive up to 500,000 KRW in cash back. When purchasing the LG Tower Objet two-in-one air conditioner and an air purifier together, up to 150,000 KRW cashback benefits are provided.

Lotte On is also conducting an 'Air Conditioner Discount Grand Sale.' In this special event, popular air conditioner products such as LG and Samsung are sold at up to 11% discount, and customers who purchase LG air conditioners during the event period are also provided with a '2-week installation guarantee' service. In particular, about 200 types of small air conditioner products that can be used in each room are prepared at discounted prices. Representative products include portable air conditioners that do not require a separate outdoor unit and can be easily moved, and window-type air conditioners that are easy to install by attaching to windows and are inexpensive.

Electroland is conducting an air conditioner promotion this month to prepare for the midsummer heatwave.

Electro Land offers up to 36 months of long-term interest-free benefits to customers who pay for stand-type air conditioners priced over 1,000,000 KRW at stores nationwide using the Electro Land Samsung partnership card or the Special Lotte Card until the 31st. Customers who purchase some event models of 2021 stand-type air conditioners from Samsung Electronics, LG Electronics, and Carrier with the Electro Land Samsung partnership card will receive an additional cashback of up to 100,000 KRW.

Electro Land's official online mall is running the 'Air Air Conditioner to Electro Land!' promotion. In this event, air conditioners are sold at discounts for recommended models by brand, and the event target models include stand-alone stand-type and window-type products as well as various package types mixing stand-type and window-type. For each product, up to 100,000 KRW online mall coupons are also provided to expand the range of benefits.

An Electro Land official said, "Since air conditioner purchases are concentrated and installation may take a long time, we recommend purchasing early this month," and added, "Recently, air conditioners equipped with the latest technologies such as artificial intelligence and purification systems have been released, so now is the most appropriate time for consumers who wish to replace with the latest models."

This content was produced with the assistance of AI translation services.