'Customized Home Appliances' Popular as Consumers Desire

Home Appliance Industry Launches Interior Appliances Targeting Staycationers During Vacation Season

Royal & Company, Royal Combus products. [Photo by Royal & Company]

[Asia Economy Reporter Kim Jong-hwa] As air travel has been restricted due to COVID-19, the number of 'Home Ludens'?people who enjoy hobbies and relax at home?has been increasing. They do not hesitate to spend on interior design or purchase equipment for their hobbies, investing the money they would have spent on overseas travel into creating a comfortable home environment. As the perception of home as a space for relaxation spreads, the Home Ludens trend continues to grow.

With the peak summer vacation season approaching, the home appliance industry has launched 'Bespoke Appliances' targeting Home Ludens. The term 'Bespoke' originates from 'Been Spoken For' and refers to customized systems tailored to customers' preferences. It is characterized by allowing consumers to select functions as they wish and offering a wide range of designs to choose from. Even purchasing a single appliance can bring significant changes to interior design, attracting considerable consumer interest.

Royal & Company Launches '2021 Royal Combath' Bathroom System with Modular and Color Choices Tailored to Customer Preferences

The bespoke trend, previously limited to some home appliances and kitchens, has now expanded to bathrooms. As concerns over COVID-19 infection have made visiting public baths or saunas difficult, bathrooms have emerged as spaces for relaxation. Consequently, bespoke interiors that allow customers to choose functions and designs according to their tastes are gaining popularity.

Royal & Company, which supports customers' healthy bathroom lifestyles, has released the '2021 Royal Combath,' which converts running tap water into sterilized water using a direct water supply method. The sterilized water is applied to the washbasin, toilet, and shower modules, providing excellent hygiene management. The clean built-in structure and bespoke design that allows color selection according to preference achieve both aesthetics and practicality.

The lineup includes three models: ▲ 'RX2,' featuring a luxurious design in two colors, Black and Cozy Brown ▲ 'RX3,' which uses wood sheets to create a comfortable and warm bathroom atmosphere with a natural wood feel ▲ 'RX4,' a bespoke design that allows selection by combining six sensory colors according to individual preferences. It is also notable that consumers can choose only the functions they want for installation.

Samsung Electronics Launches 'Bespoke Dishwasher' for Cooking as a Hobby and Easy Dishwashing

Samsung Electronics has newly launched the 'Bespoke Dishwasher,' optimized for Korean dining culture, offering washing, drying, and sterilizing functions. The Bespoke Dishwasher implements a '3-step clean wash' through ▲ 360° Jet Shot ▲ steam soaking that makes it easy to remove rice grains or seasoning stuck on dishes ▲ 4-level three-dimensional water jets that thoroughly clean without blind spots, enabling spotless dishwashing without pre-rinsing.

When washing a small amount of dishes, using the upper rapid course allows washing and drying to be completed in just 29 minutes. The Bespoke Dishwasher lineup consists of freestanding/built-in combo and built-in-only models, available in a total of four materials and 14 colors, allowing consumers to choose according to the structure and interior of the installation space.

LG Electronics Entrusts Home Cafe Ice to 'Objet Collection Ice Water Purifier Refrigerator'

LG Electronics has released the LG Objet Collection Ice Water Purifier Refrigerator equipped with a new feature that makes spherical ice. The new product, which was first introduced overseas in the U.S., Canada, and other countries and gained great popularity, is the first in Korea to feature the differentiated Craft Ice function.

Craft Ice is large and melts slowly, allowing consumers to properly enjoy cool beverages such as cocktails, whiskey, lemonade, and iced coffee at home while enhancing the flavor of the drinks. The LG Objet Collection Ice Water Purifier Refrigerator applies various colors and materials considering multiple generations, including MZ Generation, Generation X, and Baby Boomers. Customers can change the front material and color of the product as they wish to harmonize with new spaces when moving or remodeling interiors.

This content was produced with the assistance of AI translation services.