Clean Narae Brand Renewal "Considering Hygiene, Safety, and Environment"

'Healthy and Clean World' Slogan... Considering Customers' Hygiene, Safety, and Environment

KleanNara has undergone a brand renewal.
[Photo by KleanNara]

[Asia Economy Reporter Kim Jong-hwa] Household goods company Kkaekkeutan Nara has renewed its brand under the slogan "Healthy and Clean World," considering customers' hygiene, safety, and even the environment.

For tissue paper products, in addition to reflecting basic customer needs such as softness and thickness, the company became the first in the industry to use pulp certified by the Forest Stewardship Council (FSC) and obtained LOHAS certification for environmentally friendly production. Furthermore, some products have completed Dermatest certification, a skin clinical test conducted by a group of German experts, to further ensure customer safety.

A renewal was also carried out to produce eco-friendly wet wipes. For the first time in the industry, recycled plastic materials were applied to wet wipe caps, and the primary packaging wrapping the wet wipes uses packaging that reduces carbon emissions through green technology. The paper boxes used for delivery are also eco-friendly, made from FSC-certified paper.

Regarding wet wipe products, water that has undergone 52 water quality tests at drinking water standards and a 10-step purification process is used from a hygiene and safety perspective. The factory manufacturing the wet wipes received CGMP certification from the Ministry of Food and Drug Safety in March, recognized for thorough quality control, hygienic production facility management, and the establishment of the latest production equipment.

A representative from Kkaekkeutan Nara stated, "Although these products are used unconsciously in customers' daily lives, we renewed the brand to become cleaner, safer, and more environmentally conscious," adding, "We will continue to strive to develop products that consider both customers and the environment in the second half of 2021."

Meanwhile, Kkaekkeutan Nara has been introducing various products demanded by consumers through continuous research and development. Since 2020, it has strengthened the "Kkaekkeutan Nara Clean Line" by launching masks, hand sanitizing gels, and hand sanitizing sprays for consumers' health and hygiene. The company has also established itself as a leading comprehensive household goods brand by winning first place in the Customer Love Brand for seven consecutive years and first place in the Global Brand Competency Index for ten consecutive years.

Going forward, the Kkaekkeutan Nara brand plans to release a brand film conveying the meaning of "protecting customers' ordinary but precious daily lives" and create a "Clean Daily Life Protection" mobile game to provide a platform where customers and the brand can enjoy interactive communication.

This content was produced with the assistance of AI translation services.