Orion Launches 'Honey Butter Oh! Guma,' Sister Product to 'Oh! Gamja'

[Asia Economy Reporter Seungjin Lee] Orion announced on the 1st that it has launched a sweet potato snack, 'Kkul Butter O! Guma,' as a sister product to its flagship long-selling product 'O! Gamja.'

'O! Guma' is a newly introduced product differentiated by its ingredients, delivering not only taste but also texture and sound deliciously. 'O! Guma' combines two main ingredients: sweet potato as the primary ingredient and potato to provide a crispy texture, creating a distinctive texture and flavor. The snack's surface is coated with a syrup made from butter, honey, and roasted sweet potato, maximizing sweetness and texture.

Orion recently launched 'O! Guma' inspired by the fact that 'Honey Butter Sweet Potato' has become a popular sweet potato dish favored by younger generations.

'O! Gamja' is a stick-shaped potato snack with a hole in the center, which has maintained steady popularity since its release in 1999 due to its crispy yet melt-in-the-mouth texture. It has established itself as a globally popular snack by offering various flavors tailored to local tastes, such as Mala Shrimp, Tomato, and Steak flavors, in overseas markets including China and Vietnam.

An Orion official said, “After 22 years since its launch, we have transformed O! Gamja by changing its ingredients,” adding, “Although O! Gamja and its form are the same, it has a completely different taste and texture, allowing consumers to experience both familiarity and novelty simultaneously.”

This content was produced with the assistance of AI translation services.