Shinhan Life and KT Jointly Promote Home Training Service Howfit

Shinhan Life, launched on July 1 through the integration of Shinhan Life Insurance and Orange Life, announced on the 30th that it has signed a business agreement with KT to promote a joint business model for the AI-based home training platform Howfit.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life, launching on July 1 through the integration of Shinhan Life Insurance and Orange Life, announced on the 30th that it has signed a business agreement with KT to jointly promote the AI-based home training platform Howfit.

The two companies plan to cooperate mutually in promoting the Shinhan Life Howfit service and joint business. First, they will jointly develop the Howfit service that can be used on KT Olleh TV. Subsequently, they will collaborate in various fields such as service product planning, service activation marketing, media platform, and other digital service exchanges.

Howfit is an AI-based home training service jointly developed by Shinhan Life Insurance and the startup iPixel. It helps users exercise with correct posture by analyzing their movements using AI through a smartphone without the need for separate wearable devices.

Choi Seung-hwan, Head of the Digital Innovation Group at Shinhan Life, said, "Starting with the business agreement with KT, the largest IPTV operator in Korea, we will expand the app-based Howfit service to TV screens, providing a new experience to 9 million KT Olleh TV users," adding, "We aim to advance Howfit's service and establish it as a next-generation content platform."

This content was produced with the assistance of AI translation services.