Average Satisfaction Score of Securities Apps is 3.59 out of 5... 52% Experienced Errors or Damages

Consumer Agency, Survey Results of Top 6 Apps

Securities App Consumer Satisfaction Survey Results.

[Asia Economy Reporter Lim Chun-han] Among securities firms' mobile apps used for stock investment, NH Investment & Securities' 'Namu' received the highest consumer satisfaction rating, according to a recent survey. Additionally, about half of the securities app users reported having experienced app errors or damages.

On the 30th, the Korea Consumer Agency released the results of a survey on consumer satisfaction and usage status of the top six most frequently used securities apps. The survey targeted Mirae Asset Securities' 'm.Stock', Samsung Securities' 'mPOP', NH Investment & Securities' 'Namu', KB Securities' 'M-able', Kiwoom Securities' 'YoungwoongmunS', and Korea Investment & Securities' app. The survey was conducted online from April 15 to 24, with 300 users per app, totaling 1,800 participants who had experience using each app.

The comprehensive satisfaction score, calculated by equally weighting satisfaction in three major areas?service quality, service products, and service experience?and overall satisfaction, averaged 3.59 out of 5 points. NH Investment & Securities' app scored the highest with 3.71 points, followed by Samsung Securities (3.66), Kiwoom Securities (3.61), Mirae Asset Securities (3.56), KB Securities (3.55), and Korea Investment & Securities (3.47). Among the three major satisfaction categories, satisfaction with service products averaged 3.82 points, service quality 3.64 points, and service experience 3.31 points.

The duration of securities app usage was mostly under three years, with 37.7% using the apps for '1 year to less than 3 years' and 36.1% for 'less than 1 year.' The largest group invested less than 5 million KRW in stocks, accounting for 25.7%. This was followed by investments between 10 million KRW and less than 30 million KRW (24.5%), and between 5 million KRW and less than 10 million KRW (18.3%).

More than half (52.2%) of respondents reported experiencing errors or damages while using securities apps. Among the multiple responses regarding error or damage experiences, 64.6% reported 'unable to log in due to network issues.' 'Errors occurring during buying or selling' were reported by 32.2%, and 'fees charged higher than expected' by 21.0%.

Regarding satisfaction with information provided by securities apps, 'real-time corporate information and news' scored the highest with an average of 3.63 out of 5 points. Satisfaction with 'investor-tailored information provision' and 'investment strategies provided by securities firms' were 3.53 and 3.48 points, respectively.

This content was produced with the assistance of AI translation services.