Krafton Acquires Thingsflow, Producer of 'HelloBot'

[Asia Economy Reporter Kang Nahum] Krafton announced on the 29th that it will acquire the interactive content production company 'Thingsflow.'

Thingsflow is a startup specializing in the fusion of technology and content. One of Thingsflow's representative platforms is the character IP-based chat content platform 'HelloBot.' As of May this year, HelloBot's cumulative app users have surpassed 4 million, gaining significant popularity especially among the MZ generation.

Recently, they demonstrated their expertise in the content field by launching the interactive story game 'StoryPlay.'

Krafton plans to actively develop new entertainment business models by combining Thingsflow's interactive content production capabilities and know-how with Between, which it recently acquired.

Kim Changhan, CEO of Krafton, said, "Thingsflow is a team rich in insight and knowledge about content consumption trends, as well as experience and know-how in successfully applying innovative technologies such as AI to services. Together, we will build a future full of enjoyment that only Krafton can offer."

This content was produced with the assistance of AI translation services.