Lotte Mart Launches Collaborative Product 'Honey Butter V Chip'

Honey Butter V Chip sold at Lotte Mart.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 24th that it will exclusively launch the collaborative product "Honey Butter V Chip," which allows customers to enjoy the rich sweet and salty flavor of Honey Butter Chip in V-cut French fries.

This product is a new frozen potato fry version of Honey Butter Chip, created based on continuous customer demand for Honey Butter Chip.

Notably, it features the application of McCain's world-renowned frozen French fry "V-cut." V-cut refers to fresh potatoes cut in a V shape, which provides a larger frying surface area than regular fries, allowing the crispy texture to last longer. Additionally, the sweet and salty seasoning penetrates better into the grooves of the V-cut, delivering a richer original Honey Butter flavor.

A Lotte Mart representative said, "We prepared this collaborative product in line with the fun-sumer trend and collaboration craze to target the MZ generation," adding, "We plan to continuously develop products that provide both taste and fun to customers in the future."

This content was produced with the assistance of AI translation services.