"Post-Corona Response" E&C, Sales of Channel-Specific Specialized Products

[Asia Economy Reporter Lim Hye-seon] Young casual character brand E&C announced on the 17th that it will sell specialized products for each distribution channel in line with the changed consumer trends after COVID-19.

The company explained, "Although investment and time are required for channel expansion, this is a proactive measure to secure excellent customers by various channels and target age groups in a rapidly changing purchasing pattern environment."

First, from the second half of the year, the company will expand the online-only product line sold exclusively online. This is a strategy targeting the MZ generation. The company’s own mall is being reorganized to allow economical purchases of regular products.

Recently, maintenance of 80 department store outlets nationwide has been completed. Department stores will be utilized as a channel to maintain brand value from a long-term perspective.

CEO Woo Sang-bae said, "After analyzing the sales characteristics of online and offline channels over the past few years through big data, we found that fashion customers’ consumption tendencies have polarized into conspicuous consumption centered on department stores and value-for-money consumption centered on online," adding, "We will newly design channel strategies according to the target groups."

This content was produced with the assistance of AI translation services.