Sancheong Love Gift Certificate Secures Additional National Budget... Issuance Amount Raised from 5 Billion KRW to 12 Billion KRW
Sales Amount of 3.9 Billion KRW as of May... Greatly Exceeding Expectations
[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Sancheong-gun, Gyeongnam announced on the 15th that the issuance amount of Sancheong Love Gift Certificates this year has been raised to 12 billion won, more than twice the original 5 billion won.
In January, the county expanded the issuance scale of the gift certificates to 5 billion won due to the surge in popularity of the certificates amid the COVID-19 crisis.
However, as of the end of May, the sales amount of the gift certificates exceeded 3.9 billion won, greatly surpassing the expected sales amount, prompting additional issuance measures.
The county secured a budget to prevent consumer inconvenience caused by the gift certificates selling out, recently obtaining 420 million won in national funds.
As a result, the county was able to issue gift certificates worth 12 billion won, an increase of 7 billion won from the originally planned 5 billion won in January.
With this additional issuance, the county can continue to offer a 10% discount on Sancheong Love Gift Certificates.
In particular, it is expected to greatly contribute not only to revitalizing the local alleyway markets struggling due to COVID-19 but also to the virtuous cycle of local capital.
Sancheong Love Gift Certificates come in two types: paper and mobile, and can be purchased at a discount up to 400,000 won per month. Discounts are limited for affiliated stores and corporations.
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A county official said, “We expanded the issuance of gift certificates to help local small business owners struggling due to COVID-19,” adding, “We will strive to expand affiliated stores and improve usability so that Sancheong Love Gift Certificates can serve as a driving force for revitalizing the local economy.”
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